People decide who to hire for what roles and who to lay off. People form unions and people bust unions. The shareholders are people, and the decisions made in their interests are made by other people.
AI on its own isn’t a threat, but people (mis)using and misrepresenting AI are. That isn’t a problem unique to AI but there sure are a lot of people doing dumb and bad things with AI right now.
I’m honestly surprised they made 10,000 sales.