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I’d argue the opposite. People have been fed up with the mainstream platforms for a long time now. Now that we know how social media grew grassroots terrorism and that the platforms allowed it for ad clicks, I’d say it’s a good time to pivot away from the traditional models of the last 15-20 years, move away from the Facebooks and Twitters, and try something new.
Professionally, I lead a team of digital artists and oversee digital marketing efforts for a government client. The chaos and burning out of Twitter and Reddit has been a great time for my team as we’ve finally been given the latitude to do new work and build new strategies instead of just doing the same bullshit over and over. I’ve started enjoying work again and my team has been energized because everyday there’s something new to overcome. And because the social media ecosystem is so turbulent, it’s actually removing the pressure from us because our client understands that we are operating in new territory. Essentially, we are being allowed to fail in the pursuit of innovation.
I’m pumped to be a part of this evolving shift. There’s so much potential. Also, I’m selfishly enjoying watching these fucking assholes like Musk flail and burn through billions of dollars as a result of their hubris.
A few Q’s. What is the country you moved to? How much debt did you have when you got ready to leave? What are/were your professions, and how much did it cost from start to finish?
The reason I ask all this, is because the overwhelming majority of families, not single individuals, but couples/families, that want to move outside the US have too much debt and couldn’t afford it anyway. At least not legally immigrating. Also, many desirable countries outside the US have strict admission policies around what degree fields and professions they’re willing to give a work visa to. “Move to another country like we did” is a statement I frequently hear from people that don’t actually understand what an immense privilege and undertaking it is to accomplish that.
There’s also the issue that while I’d like to pack my family up and leave, many places aren’t much better off than here overall. At least not enough that moving to get away from social issues like homophobia or transphobia makes it worthwhile. Many countries, even “progressive” ones struggle desperately with bigotry even if the overall economic situation is currently better. It makes much more sense for me to stay put and try to actively make my community better than it does to abandon it.
Anyway, curious to hear how you made it out, where you went, and what you do for a living.
Dumping Twitter, to start. We’ve been able to finally get our client to try some new things using IG reels and YT shorts. We’ve also been able to grab their ear about Reddit, Lemmy, and Mastodon. While they’re not fully onboard yet with federated platforms, they’re interested, which is a huge step. We’ve also been pitching more proactive content and getting more support on strategy shifts to have a more conversational back-and-forth with the client’s audience. They used to prefer to get people off open comments and into private DMs. We have been pushing them to be more transparent and human with their direct engagement.