Keep 720p only for users who upload crap and aren’t generating revenue and keep 4k for the channels who are uploading quality content. I’ve seen a podcast uploading hours of content in 4k. That is incredibly costly to stream to people.
I’m not going to pay for a service that is so wasteful with their income and then they want more.
A true arbon neutral watch would cost the same but there’d be no profit left for the brand if they really did donate to companies that would plant trees or would lock away carbon dioxide