Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
I think people love to hate Steve. The one thing people love more than a great figurehead, is hating one. I think that Steve had a great internal model of how to combine form/function.
iPhone wasn’t the first smartphone, but it may as well have been. It brought the smartphone to the mass market.
Part of it was a great advertising campaign, which unlike the smartphones at the time, pitched it as a luxury good as opposed to an executive enterprise one. You owned a blackberry to answer emails wherever and whenever you were, you owned an iphone so you can check Google Maps. A large part of it was redefining both the form factor, and use case of a smartphone.
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I think people love to hate Steve. The one thing people love more than a great figurehead, is hating one. I think that Steve had a great internal model of how to combine form/function.
iPhone wasn’t the first smartphone, but it may as well have been. It brought the smartphone to the mass market.
Part of it was a great advertising campaign, which unlike the smartphones at the time, pitched it as a luxury good as opposed to an executive enterprise one. You owned a blackberry to answer emails wherever and whenever you were, you owned an iphone so you can check Google Maps. A large part of it was redefining both the form factor, and use case of a smartphone.