Noor Siddiqui founded Orchid so people could “have healthy babies.” Now she’s using the company’s gene technology on herself—and talking about it for the first time.

How much does an Orchid screening cost?

It’s $2,500 per embryo.

And presumably you’d be screening several embryos. What about for families that can’t afford that?

We have a philanthropic program, so people can apply to that, and we’re excited to accept as many cases as we can.


I must now ask a question I’ve been dreading. I’m sorry in advance. Here goes. It’s the inevitable question about Theranos and Elizabeth Holmes.

No, this is the worst question. This is so mean.

Tell me why it’s so mean.

I find it sad. It’s a sad state of affairs where—my friends who aren’t even in health, they say they get it too. It’s like, any female CEO with any tech-adjacent thing is constantly being questioned—by the way, are you like this other fraud? Do you want to comment on this other random fraud that occurred that has absolutely nothing to do with you besides the person being the same gender as you?

If you’re trying to charitably understand where this question is coming from, how do you do that?

What would be the charitable interpretation—besides that our society is incredibly misogynistic and men’s frauds and failings are passed aside and when one female does it she stands for every other female CEO ever?

So there’s no charitable interpretation.

I don’t think there is. Society treats men as, like, default credible. For a woman, the default is skeptical.

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