Google intensifies fight against YouTube adblockers - gHacks Tech News
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Google just announced that it is intensifying its fight against adblockers on YouTube and specifically against third-party YouTube apps.

Google warns users of these apps that their experience may deteriorate soon. They may “experience buffering issues” or see errors such as “the following content is not available on this app” when trying to watch videos.

Similar to Google Search, ads have become insufferable for many users of the service. There are too many of them, they may break the viewing experience, and they may show inappropriate content.

YouTube Premium is expensive. What weights more for some users is that its functionality is severely limited when compared to third-party apps.

The cat and mouse game continues.

For those looking to avoid ads or improve privacy, here are some options for free, open source, privacy-friendly frontends to YouTube without advertisements:

https://www.privacyguides.org/en/frontends/#youtube

You know, they’d probably get a tenfold increase of Premium subscribers if they just, I don’t know, dropped the prices a smidge and had better regional pricing. Not everyone can or will subscribe, but Google is only making this more difficult for themselves by making it such an expensive service.

@ElmerFudd@lemmy.world
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I believe there’s a sort of death-loop phenom taking place here. The enshitification, you know.

I was about to pay for it when they doubled the cost. No joke I told my wife I was going to start paying since we watch it all the time. The next week they doubled the cost. It irritated me. Not because I couldn’t afford it but because they added no value with the increase. Nothing changed.

@Stovetop@lemmy.world
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I was a happy subscriber when I was paying $15/mo for a family plan for 6 people. I was grandfathered into a low rate for being an early adopter of Google Play Music All Access.

Then they decided that grandfathered plans no longer applied and wanted me to start paying $23/mo, a more than 50% increase, so I canceled. I switched to Spotify for the music, where I pay less, and just watch less YouTube since the ads are ridiculous.

If they kept it at $15/mo, I’d still be a subscriber. If they sold just ad-free YouTube for like $3/mo, I’d consider subscribing to that and keeping my Spotify subscription.

@Meltrax@lemmy.world
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It costs $23/mo for fucking YouTube? And to get the same experience you get with a free browser add-on? Fuck all of that. Absolutely not.

@Stovetop@lemmy.world
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Yep. Their excuse is that you also get YouTube music out of it, but there is no option to buy them separately.

At this point I have no interest in moving away from Spotify, so Google’s gonna have to play ball if they want to get me back. It’s sad, too, when it seems like every other YouTube link I visit from my phone brings up a prompt begging me to subscribe again.

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@Meltrax@lemmy.world
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The Internet is actually free. Services on it aren’t always. The issue with YouTube monetizing, for me, is 1) they are doing it retroactively and 2) they’re monetizing content made by others.

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Frost-752
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Right, cause YouTube/Google are really struggling so much that their only option is to increase prices while offering less value and making everyone’s experience worse. Maybe, and hear me out here, the massive billion dollar corporation could make less money.

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Frost-752
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As far as I know, YouTube does not lose money(feel free to correct this with a source) and even just from a logical perspective if YouTube loses google money why keep pouring so many resources into it? The correct answer imo is YouTube doesn’t lose money theyre just greedy pigs but Alphabet(the parent company behind both google and YouTube) makes 10s of billions of dollars in profit, they are not struggling to pay the bills hell even if YouTube was losing then money fucking good they shouldn’t be allowed to hoard that much wealth anyway, but feel free to keep being a corporate bootlicker.

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@baru@lemmy.world
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YouTube has been running on a loss

Can you look to that? They only seem to share revenue, not profit. And profit is easily manipulated. Apparently they had 29 billion USD in revenue in 2023. There was a huge growth in revenue. I don’t see why you really claim that they’re making a loss.

It reads to me like you think these companies are entitled to a user base. They aren’t. Just because it costs money to run a service, it does not mean we have to accept the price they charge or the anti consumer practices.

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That was a whole lot of assumptions about me. That, with the emotional language being used tells me that this interaction isn’t going anywhere useful or productive, so I’mma go ahead and step out.

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