Plenty of companies pivot when their initial business plan doesn’t work out or if the market changes.
For example, did you know that American Express used to be a shipping company like FedEx and UPS? Or Mattel used to sell picture frames before they started making toys? Or Nintendo started out as a playing card company and still sells them today?
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Plenty of companies pivot when their initial business plan doesn’t work out or if the market changes.
For example, did you know that American Express used to be a shipping company like FedEx and UPS? Or Mattel used to sell picture frames before they started making toys? Or Nintendo started out as a playing card company and still sells them today?