Netflix considers introducing free ad-supported versions of its service in Europe and Asia. Why?
Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
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Didn’t they already had a paid and with ads tier?
Growth hacking. Shake loose more market share with the “FREE!!” version and then the frog boil