Another advertiser claimed it hasn't runs a paid ad campaign on X in years, regardless of X serving its ads to users.
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I am still entirely convinced that the only reason he bought Twitter in the first place is because of this: https://www.businessinsider.com/student-who-tracks-elon-musk-jet-launching-own-website-2023-2
Personally I think he was attempting a pump and dump and got caught out by the market downturn that hit just after he brought in.