The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

“How do you know that people hated the heated seat subscription?”

BMW, if they were honest: “Ummmm… Jailbreaks? A lot of them? It’s impossible to enforce it because of them”

For once the car modding community got a giant W against a car maker

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