Scrollbars. Ever heard of them? They’re pretty cool. Click and drag on a scrollbar and you can move content around in a scrollable content pane. I love that shit. Every day I am scrolling on my computer, all day long. But the scrollbars are getting smaller and this is increasingly becoming a problem. I would show you screenshots but they’re so small that even screenshotting them is hard to do. And people keep making them even smaller, hiding them away, its like they don’t want you to scroll! “Ah”, they say, “that’s what the scroll wheel is for”. My friend, not everyone can use a scroll wheel or a swipe up touch screen. And me, a happy scroll-wheeler, even I would like to quickly jump around some time.

Too narrow, hidden, minimal feedback…

Hey, it’s difficult to figure out how to present large amounts of information in a usable fashion. So let’s just NOT EVEN FUCKING BOTHER and just put everything into a gigantically long list instead.

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It’s not that it’s difficult, this method encourages “doomscrolling” because the user doesn’t actively decide to go to the next page.

The Nielsen Norman Group observes that “infinite scrolling minimizes interaction costs and increases user engagement.” Infinite scroll keeps users engaged and on the page because the page never ends: there is always something more to see, no wait to see it, and very few interactions.

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