Consumer appetite for battery-powered cars and trucks has fallen short of industry expectations
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I went to the Ford site to look into their EVs earlier this week. Their site on EV info is so disorganized and unhelpful. Trying to figure out how much charging would cost and the logistics of long-distance travel is way too confusing. They’re even messing it up with a subscription plan to their in-network chargers.

I suspect this is part of the reason people aren’t buying Ford EVs. Buying a car from a dealership is already too antagonized because we all know they’re trying to rip us off. To try to balance it out, shoppers try to gain as much knowledge on the car so they know what they’re agreeing to. However, when the car comes with all this new technology that changes the way we maintain them, and available info is scattered, indirect, unclear, and potentially costs even more, that will push away people that don’t want to deal with it.

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