Apple's $89.5 billion in quarterly revenue is nothing to sneeze at, but it also illustrates some of the challenges of being a mature company.
Apple shows its ‘massive battleship’ is getting tougher to move::Apple’s $89.5 billion in quarterly revenue is nothing to sneeze at, but it also illustrates some of the challenges of being a mature company.
Tim Cook is the perfect captain to keep the ship on a steady course and not rock the boat, but I’m not convinced he is an innovator. I sometimes wonder if Jobs selected Cook as his successor, because Jobs expected to overcome his health problems and return, and wanted Apple in safe pair of hands during his cancer battle.
That said, Apple only appears to be “failing” from the angle of the stock markets obsession with infinite growth. They are still an enormous company with high brand strength and large cash reserves.
Cook also leaned on Jony Ives for innovation, and he’s more creative with aesthetics than he is with functionality. The Apple Watch would have been even more innovative if Jobs were alive to shepherd it.
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Tim Cook is the perfect captain to keep the ship on a steady course and not rock the boat, but I’m not convinced he is an innovator. I sometimes wonder if Jobs selected Cook as his successor, because Jobs expected to overcome his health problems and return, and wanted Apple in safe pair of hands during his cancer battle.
That said, Apple only appears to be “failing” from the angle of the stock markets obsession with infinite growth. They are still an enormous company with high brand strength and large cash reserves.
Cook also leaned on Jony Ives for innovation, and he’s more creative with aesthetics than he is with functionality. The Apple Watch would have been even more innovative if Jobs were alive to shepherd it.