COLLEGE STATION, Texas — Exactly a decade ago, Amazon revealed a program that aimed to revolutionize shopping and shipping. Drones launched from a central hub would waft through the skies delivering just about everything anyone could need. They would be fast, innovative, ubiquitous — all the Amazon hallmarks. The buzzy announcement, made by Jeff Bezos on “60 Minutes” as part of a Cyber Monday promotional package, drew global attention. “I know this looks like science fiction. It’s not,” said Bez
Only one item can be delivered at a time. It can’t weigh more than 5 pounds. It can’t be too big. It can’t be something breakable, since the drone drops it from 12 feet. The drones can’t fly when it is too hot or too windy or too rainy.
You need to be home to put out the landing target and to make sure that a porch pirate doesn’t make off with your item or that it doesn’t roll into the street (which happened once to Lord and Silverman). But your car can’t be in the driveway. Letting the drone land in the backyard would avoid some of these problems, but not if there are trees.
Amazon has also warned customers that drone delivery is unavailable during periods of high demand for drone delivery.
I’m not sure how ‘Amazon failed at doing something they promised and ended up with a shitty result’ advertises them. That’s like saying telling people that McDonalds food is full of E. Coli is an advertisement for McDonalds.
That’s how advertising works. You just try to get the name of a company out there as much as possible. It doesn’t have to be gold press to be effective. I mean we are talking about one of the most successful companies in human existence.
I really don’t understand why “Amazon sucks” is a successful advertising strategy for Amazon. Why don’t other companies use that strategy? Where is the Pepsi fucked up and put out a flavor that makes people vomit campaign that works because it gets Pepsi’s name out there?
I’m pretty sure they didn’t spend all this money to make stupidly unnecessary and difficult drone deliveries in a small town in Texas for the press since, again, that makes them look terrible.
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I’m not sure how ‘Amazon failed at doing something they promised and ended up with a shitty result’ advertises them. That’s like saying telling people that McDonalds food is full of E. Coli is an advertisement for McDonalds.
That’s how advertising works. You just try to get the name of a company out there as much as possible. It doesn’t have to be gold press to be effective. I mean we are talking about one of the most successful companies in human existence.
I really don’t understand why “Amazon sucks” is a successful advertising strategy for Amazon. Why don’t other companies use that strategy? Where is the Pepsi fucked up and put out a flavor that makes people vomit campaign that works because it gets Pepsi’s name out there?
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I’m pretty sure they didn’t spend all this money to make stupidly unnecessary and difficult drone deliveries in a small town in Texas for the press since, again, that makes them look terrible.
And yet here we are talking about them. Whether or not its thru positive means, its online presence grew with this.
Who is going to be more likely to order from Amazon after reading that their drone delivery service is shit?