Google’s algorithm has gotten worse, and it honestly wasn’t great to begin with (gave too much weight to the biggest sites not the best). Now they over generalize your query and flat out ignore half your keywords because it costs more money to serve a non cached result.
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SEO, the methodology of ruining Google’s algorithm and enshittifying everything for marketing gains.
Google’s algorithm has gotten worse, and it honestly wasn’t great to begin with (gave too much weight to the biggest sites not the best). Now they over generalize your query and flat out ignore half your keywords because it costs more money to serve a non cached result.