The streamer has already phased out the cheapest ad-free subscription option for new signups.

Netflix Hints at Price Increases, Plans to Retire Basic Service Amid Ad-Tier Growth::Netflix says subscriptions to its ad-supported service grew by 70 percent in the fourth quarter of 2023.

Just like when they banned shared accounts too I bet.

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Didn’t really affect me but I really should of just in principle, not that it seems it made a difference in the business model though

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