The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They’re hoping to achieve profit margins of over 20% on “new businesses” by 2030, and the all-new subscription-based infotainment system will play the central part.
This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.
GM’s competitor, Ford, is also vying for a slice of this pie, aiming to create a “software-defined vehicle” with over-the-air updates and paid features.
I think freemium car features are coming. Such as, car comes with all luxury features but have to subscribe to access them. Heated seats, dashcam, power doors…you better have that premium subscription or they don’t work.
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The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They’re hoping to achieve profit margins of over 20% on “new businesses” by 2030, and the all-new subscription-based infotainment system will play the central part.
This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.
GM’s competitor, Ford, is also vying for a slice of this pie, aiming to create a “software-defined vehicle” with over-the-air updates and paid features.
Oh gawd. I knew things were heading in this direction, but this sounds just horrible. Walled gardens everywhere.
This business idea / revenue model will get people killed.
This goes a lot deeper than outsiders of this industry can simply imagine.
I think freemium car features are coming. Such as, car comes with all luxury features but have to subscribe to access them. Heated seats, dashcam, power doors…you better have that premium subscription or they don’t work.
Already here
Yeah but someday they’ll put them in real cars. BMWs are for assholes
MBAs seem like the most unoriginal people on the planet. Always chasing whatever the latest trend is