The historic legal battle against federal government lawyers - which comes just a week after Google's 25th birthday - is set to be the biggest in almost two decades. The outcome of the case could have repercussions for the rest of the tech industry.
Google accused of rigging market to secure dominant search monopoly in biggest US antitrust trial for years::The historic legal battle against federal government lawyers - which comes just a week after Google’s 25th birthday - is set to be the biggest in almost two decades. The outcome of the case could have repercussions for the rest of the tech industry.
It is alleged Google protects its franchise by shelling out billions of dollars annually to be the default search engine on the iPhone and on web browsers such as Apple’s Safari and Mozilla’s Firefox.
This has never been a secret, for years (decades) browsers like firefox, back when it was the dominant browser, would have its default search engine choice given to the highest bidder. At times, it was yahoo, or bing, before google outbid them in the following release of the browser. Obviously the same happens for safari, to noone’s surprise.
So, the real question is: why does this come up only now as potentially illegal?
It’s not the bidding part per se the issue, the issue is that the bidding (and possibly other effective strategies) are so successful that Google is almost a monopoly.
The illegal part is that google is a bit too successful AND it uses these not-merits based techniques 🙂
The idea is that if you really want to become almost a monopoly you should not play these games. And being a total monopoly would be illegal in any case
Because for the last 15 years or so the agencies responsible for figuring it out and enforcement were toothless, corrupt, incompetent or all three together.
every now and then, even on this community, I see praises towards the new leader of FCC (IIRC) who’s taking a hard stance agains big tech and elsewhere (Doctorow’s blog IIRC again) about the wider “bidenomics” of going out against monopolies and trusts by empowering existing laws and agencies. Guess the answer is “because now there is an administration in power who at least pretends to care”.
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This has never been a secret, for years (decades) browsers like firefox, back when it was the dominant browser, would have its default search engine choice given to the highest bidder. At times, it was yahoo, or bing, before google outbid them in the following release of the browser. Obviously the same happens for safari, to noone’s surprise.
So, the real question is: why does this come up only now as potentially illegal?
Because Google is like 90% of the market.
It’s not the bidding part per se the issue, the issue is that the bidding (and possibly other effective strategies) are so successful that Google is almost a monopoly.
The illegal part is that google is a bit too successful AND it uses these not-merits based techniques 🙂
The idea is that if you really want to become almost a monopoly you should not play these games. And being a total monopoly would be illegal in any case
Sure, but why now? If it was a problem, why didn’t they do something about it 15 years ago or so?
Because for the last 15 years or so the agencies responsible for figuring it out and enforcement were toothless, corrupt, incompetent or all three together.
Well tjen, I think question remains, why now?
every now and then, even on this community, I see praises towards the new leader of FCC (IIRC) who’s taking a hard stance agains big tech and elsewhere (Doctorow’s blog IIRC again) about the wider “bidenomics” of going out against monopolies and trusts by empowering existing laws and agencies. Guess the answer is “because now there is an administration in power who at least pretends to care”.
To be fair Google practically modernized the search engine. I sometimes miss the before before times instead of by SEO ranks
sometimes?? God I miss it all the time