Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

Bappity
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111Y

good for her, sucks this sort of stuff has to be dealt with already. A.I. tech has developed wayyy faster than I thought

The developer is called “convert software”, which is a pretty vague name. This developer/team could be anywhere in the world.

@Etterra@lemmy.world
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71Y

I hope it wasn’t some shitty Chinese mobile game. They rip off stuff constantly and just keep getting away with it.

@quaddo@lemmy.world
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61Y

Man, I misunderstood the headline. I thought the AI had created a likeness of her voice, and SJ was going after them for that.

Which begs the question, just how unique are our voices? There’s being distinct, and then there’s being literally one of a kind.

Feel badly for her. First she had to take the studio to court over Black Widow and now this.

@quaddo@lemmy.world
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21Y

Very true, and along the lines of what I was thinking.

But it wouldn’t surprise me if there were a way to establish a voice print. In fact, isn’t that already a thing? Even if it is a little rough around the edges, it wouldn’t surprise me if we were even closer to a higher reliability than thought.

With or without that, consider the copyright infringement suits for someone wanting to protect their song, melody, or whatever. Someone could poke at the 8 keys of a toy piano, and if a music artist’s legal team felt it sounded close enough to the original? The ol’ beatdown-by-seeking-damages trick if not a cease and desist order.

Anyway. If someone has enough money and too much time, they’ll make a case out of anything.

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