When the writer Ryan Broderick joined Substack in 2020, it felt, he told me, like an “oasis.” The email-newsletter platform gave him a direct line to his readers.
Everyone is going to be so pumped when they learn about websites. The media has reported on substack this way since they began and it’s so fucking stupid. It’s a website with an email list as a service. Substack is nothing.
I’d say the difference is convenience, brand recognition, and social media features.
You only need to sign up to Substack and you can already start publishing, so the vast majority of people who just want to write and not have to bother with building their own website will opt for the simpler option. Even if it takes only a handful more clicks to publish a personal website, the very idea of having to build something will be daunting enough to turn off most people.
Then there’s the fact that while many people are willing to sign up to a well-known website like Substack, not that many are willing to enter their email into some random blog. I’m willing to bet that if some famous online personality made their own website+newsletter to publish their writings they’d get a lot of responses along the lines of “Who cares for antiquated personal blogs nowadays? What is this, 2005? Just make a Substack!”
And while the article presents Substack’s social media features as a possible negative, the idea that anyone could see your post if it pops up in their frontpage, or that you might be the next lucky writer to get noticed by the algorithm and be recommended to thousands of people, will certainly be tempting to many.
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Everyone is going to be so pumped when they learn about websites. The media has reported on substack this way since they began and it’s so fucking stupid. It’s a website with an email list as a service. Substack is nothing.
Why can’t we just go back to blogs and RSS? That worked lovely.
I’d say the difference is convenience, brand recognition, and social media features.
You only need to sign up to Substack and you can already start publishing, so the vast majority of people who just want to write and not have to bother with building their own website will opt for the simpler option. Even if it takes only a handful more clicks to publish a personal website, the very idea of having to build something will be daunting enough to turn off most people.
Then there’s the fact that while many people are willing to sign up to a well-known website like Substack, not that many are willing to enter their email into some random blog. I’m willing to bet that if some famous online personality made their own website+newsletter to publish their writings they’d get a lot of responses along the lines of “Who cares for antiquated personal blogs nowadays? What is this, 2005? Just make a Substack!”
And while the article presents Substack’s social media features as a possible negative, the idea that anyone could see your post if it pops up in their frontpage, or that you might be the next lucky writer to get noticed by the algorithm and be recommended to thousands of people, will certainly be tempting to many.
It’s like any number of blog hosts that have gone before it.
Paywalled.