I know right? Executives just never seem to get that you actually need to provide value to have people want to sign up for it. Saying that though, there’s a lot of dumb consumers out there that just pay for it if needed.
I suppose, except happy hour gives it a bit more of a positive spin. People like getting discount way more than having to pay more. They could’ve definitely handled this one better.
Also, having people pay more at peak hours is potentially going to shift when people start drinking. Day drinkers will most likely become more common that way.
I know right? Executives just never seem to get that you actually need to provide value to have people want to sign up for it. Saying that though, there’s a lot of dumb consumers out there that just pay for it if needed.