Pub chain pours itself a full measureLast week, Britain’s largest pub group, Stonegate, declared that it would be charging 20p more per pint during peak hours at about 800 of its venues. The chain said the measures were necessary to offset increased costs on staffing and security. For some onlookers
Cashing in on the algorithm — It’s not just pubs toying with dynamic pricing. It’s already here in sectors ranging from public transport to ecommerce::Pub chain pours itself a full measureLast week, Britain’s largest pub group, Stonegate, declared that it would be charging 20p more per pint during peak hours at about 800 of its venues. The chain said the measures were necessary to offset increased costs on staffing and security. For some onlookers
I suppose, except happy hour gives it a bit more of a positive spin. People like getting discount way more than having to pay more. They could’ve definitely handled this one better.
Also, having people pay more at peak hours is potentially going to shift when people start drinking. Day drinkers will most likely become more common that way.
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Isn’t this the principle of happy hours? I guess “algorithm-enforced beverage price dissymmetry” is a bit more ominous than “happy hour”
I suppose, except happy hour gives it a bit more of a positive spin. People like getting discount way more than having to pay more. They could’ve definitely handled this one better.
Also, having people pay more at peak hours is potentially going to shift when people start drinking. Day drinkers will most likely become more common that way.