It has already been done, that’s what the article is about: https://drivers.coop/
Currently based in NYC, but getting ready for a big launch in Minneapolis in response to the incumbent rideshare companies pulling out of the city in protest of increased rideshare regulation. Big opportunity to seize some marketshare without needing that much startup capital if your better financed competitors are removing themselves from that part of the market.
What is bluesky? Basically a twitter clone that was spun off as it’s own thing by the twitter team that was working on federation when Musk took over. It’s pretty good if you liked the pre-Musk twitter vibe or a slightly smaller scale and leftier version of it.
This article came out in February and seems to have been pretty dead on, down to Musk reviving the ridiculous x.com branding.
I’ve been in Mastodon for a few months and Bluesky for a few days, and Bluesky just blows it out of the water as a twitter replacement. Easier technically, a lot more of the people I follow are on there, people are easier to find, and most importantly the algorithm encourages rather than discourages engagement.
Sadly Mozilla is not immune to following the dumb fads that run through Silicon Valley, but Firefox is still clearly the best browser option.