They are using the term “white nose podcast” as an (intentionally oversimplified) term to include all podcasts that people use as a background soundscape.
This includes sounds of nature, cafes, etc.
It looks like they misunderstand how to improve their SEO ranking
In fact, on Tuesday, Google’s SearchLiaison X account tweeted, “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. Learn more about creating helpful content.”
They are using the term “white nose podcast” as an (intentionally oversimplified) term to include all podcasts that people use as a background soundscape. This includes sounds of nature, cafes, etc.