The first ads in the Windows 11 Start menu will look familiar.

The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store.

I have never, not once in my life, clicked on an internet or electronic ad. Even for things I’m ostensibly interested in. Jury’s out on just how much manically SEO optimized retail web sites on Google count as “ads,” I guess. But other than that: Zilch.

But someone somewhere must be clicking on them because billions of dollars are spent every year pushing the fucking things.

@taiyang@lemmy.world
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Some marketers believe it doesn’t matter if someone clicks as brand recognition has its own value. On the other hand, who hasn’t heard of Tiktok by now?

dual_sport_dork 🐧🗡️
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Of course marketers believe that, because it’s their job to give their clients hype hope.

Middle management usually wants to hear about conversions this quarter and especially ROI, not mindshare.

I’ve seen Proton services mentioned so much here and in communities such as selfhosted that I went to their website today to check what they offer.

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