A group of researchers found a way to hack a Tesla's hardware with the goal of getting free in-car upgrades, such as heated rear seats.
Researchers jailbreak a Tesla to get free in-car feature upgrades::A group of researchers found a way to hack a Tesla’s hardware with the goal of getting free in-car upgrades, such as heated rear seats.
Most car manufacturers charge money for those kind of upgrades. The difference is they specifically build or do not build the features into the car. If Tesla doesn’t charge meaningfully more and if they do not turn it into a subscription, I wouldn’t knock them for it.
There’s a lot to bitch at Tesla about, but being able to decide after the fact that you want a heated steering wheel isn’t one of them. FSD being bullshit even if it was free (and it is far from free!), the refusal to allow Android Auto/CarPlay, the intentionally rosy range estimates, the association with Musk… those are what I’d focus on. Unlockable steering wheel heating is not an issue.
The point here is that car companies already charge for these things. The reality is basically two scenarios when ordering a car:
A: You pay $x, and they offer you heating steering wheels for $y. If you do not get them then, you do not get them ever.
B: You pay $x, and you can pay $y at any time to get heated steering wheels.
The business “bet” that (B) represents is that maintaining additional SKUs for each upgrade-feature and splitting off production lines to include or not include various combinations of features 1-2-3-etc. will cost them more money than just including it in every car. Then they can sell it to you on a whim. The actual feature itself does not cost anywhere near $y in either scenario to include, which is an important component of making this possible.
Now, you can say that (B) is a shitty scenario in a vacuum: if they’re willing to include it in every car, they should just charge every car what it costs to include plus some minor markup to allow the business to operate. E.g. if it costs $50 to include, they can increase the price of every car $55. And in that vacuum I’d agree. But it isn’t in a vacuum. That is not the scenario (B) is competing with. (B) is competing with (A). In (A) you are going to pay $200 or $300 or whatever for that $50-cost feature up front, or you never get it ever. In (B) you pay that $200 or $300 whenever you like.
It operates in a similar world to how Apple charges $200 to go from 8gb of RAM to 16gb of RAM, when that might cost them $10-20 at volume pricing. Or to use a well-liked company, how Valve charges $250 for a ~$10 SSD + ~$5-10 carrying case + ~$5-10 glass coating, on the base Steam Deck vs the fanciest Steam Deck.
This is not a “as a service” model. It’s a simple upselling business model. Profits on base models are low so as to have a low sticker price, and then they try to create profit off of upgrades. In this case, the software locked version is preferable to the consumer over the default version because it’s something you can unlock at any time, instead of only at purchase. It is not a new business model, nor is it even limited to electronics. The overall business model is shitty, but that applies to every instance of it: (A) and (B), and (B) is not differently shitty.
Service based systems are based on recurring revenue, in this case anything with a subscription. Which I specifically called out as something that would make it shitty and pointed to their subscription based or subscription-incentivizing behavior as shitty.
Yep, rents. That’s what all of these assholes want. No more ownership. No more selling products. They keep the ownership and you rent the privilege to use their junky piles of shit. I’ll sooner walk everywhere than involve myself in such an agreement.
but being able to decide after the fact that you want a heated steering wheel isn’t one of them.
No one is bitching about being able to decide that you want a heated steering wheel. You can decide to install it on literally any car brand or model.
People are bitching about the hardware that they have paid for and they own being locked behind by a software paywall. This would cause a riot with practically any other consumer electronics. Imagine if the fingerprint scanner on your smartphone was an extra $50 to unlock? Or quick charge being an extra $75?
That would be the most anti-consumer horseshit we’ve seen, and that’s exactly what Tesla is doing.
Right? If the hardware is in the vehicle, there’s no additional cost for them to enable it on all vehicles. If they want to have a way to offer vehicles for cheaper to increase sales, they’re not saving any money by doing it the way they are. They’re just saving on not having to make multiple models. But if that’s the case, just give everyone the damn heated steering wheel if it’s installed in the car.
It’s not even extra to unlock in some cases. They want a monthly subscription. They want you to own nothing. They want you to “license” your car from them and then turn your shit off if you miss a payment.
It’s all rent seeking bullshit and I’ll ride the terrible public transit instead of buying another car if those are my options the next time I go to buy a car.
I’m not defending this practice (it’s gross), but people and critics almost universally love many people and critics who actually own/drive Teslas love them.
So, you’re kind of mischaracterizing them as “worse than other cars.”
edit: it’s unsurprising that this comment is downvoted in a thread hellbent on shitting on Tesla. I don’t know what I expected.
…people and critics almost universally love Teslas…
Not sure where you get that from. Elon and Tesla cult members might have you think so but a Google search on Teslas reputation show differently. Consuser affairs showing about 60% positive.
My belief re: critics comes from early days of Tesla, when the concept of a fast ev was very foreign to most auto journalists. So, most of the reviews were something along the lines of “I wanted to hate this car, but goddamn if it isn’t faster than insert critic’s favorite sports car and way more useful too. I’m converted.”
Re: people in general, I’m basing it off of people I know who own them. That’s admittedly a very small sample size (~a dozen), but their opinions are the polar opposite of what you’ll find on random Internet forums. There’s definitely selection bias going on in both directions.
For what it’s worth, I’m very aware of the QA issues and no I don’t own a Tesla myself.
Most people that have purchased Teslas have already been invested and just about everything ever including gut feel tells you at that point that they’re not going to say it was a mistake to buy a thing they spent $50-100k on.
People don’t like admitting they were suckered, and certainly not to people they are trying to impress.
We have a Tesla and most owners love them because they’re good cars. Cost of ownership is next to nothing and our Model Y had next to no issues so far (scratch on seat when we picked it up which they replaced with a service appointed).
It costs less than $2 per 100 km to run while the prior car cost closer to $20 per $100 km in premium fuel. Also no oil changes or other significant maintenance (spark plugs, transmission oil, etc.) We save $3000 of gas per year and we’re in a luxurious/premium car. What I don’t understand is why anyone would buy a GLC/Q5/X3 over a Model Y. Who wants to spend $15k on gas in 5 years?
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Most car manufacturers charge money for those kind of upgrades. The difference is they specifically build or do not build the features into the car. If Tesla doesn’t charge meaningfully more and if they do not turn it into a subscription, I wouldn’t knock them for it.
There’s a lot to bitch at Tesla about, but being able to decide after the fact that you want a heated steering wheel isn’t one of them. FSD being bullshit even if it was free (and it is far from free!), the refusal to allow Android Auto/CarPlay, the intentionally rosy range estimates, the association with Musk… those are what I’d focus on. Unlockable steering wheel heating is not an issue.
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You did not understand what I wrote if your retort is on the “car as a service” subject.
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Bitcoin can fuck off.
The point here is that car companies already charge for these things. The reality is basically two scenarios when ordering a car:
A: You pay $x, and they offer you heating steering wheels for $y. If you do not get them then, you do not get them ever.
B: You pay $x, and you can pay $y at any time to get heated steering wheels.
The business “bet” that (B) represents is that maintaining additional SKUs for each upgrade-feature and splitting off production lines to include or not include various combinations of features 1-2-3-etc. will cost them more money than just including it in every car. Then they can sell it to you on a whim. The actual feature itself does not cost anywhere near $y in either scenario to include, which is an important component of making this possible.
Now, you can say that (B) is a shitty scenario in a vacuum: if they’re willing to include it in every car, they should just charge every car what it costs to include plus some minor markup to allow the business to operate. E.g. if it costs $50 to include, they can increase the price of every car $55. And in that vacuum I’d agree. But it isn’t in a vacuum. That is not the scenario (B) is competing with. (B) is competing with (A). In (A) you are going to pay $200 or $300 or whatever for that $50-cost feature up front, or you never get it ever. In (B) you pay that $200 or $300 whenever you like.
It operates in a similar world to how Apple charges $200 to go from 8gb of RAM to 16gb of RAM, when that might cost them $10-20 at volume pricing. Or to use a well-liked company, how Valve charges $250 for a ~$10 SSD + ~$5-10 carrying case + ~$5-10 glass coating, on the base Steam Deck vs the fanciest Steam Deck.
This is not a “as a service” model. It’s a simple upselling business model. Profits on base models are low so as to have a low sticker price, and then they try to create profit off of upgrades. In this case, the software locked version is preferable to the consumer over the default version because it’s something you can unlock at any time, instead of only at purchase. It is not a new business model, nor is it even limited to electronics. The overall business model is shitty, but that applies to every instance of it: (A) and (B), and (B) is not differently shitty.
Service based systems are based on recurring revenue, in this case anything with a subscription. Which I specifically called out as something that would make it shitty and pointed to their subscription based or subscription-incentivizing behavior as shitty.
Subscription model is what the manufacturers are heading for. They see the dollar signs and are chasing after it.
Yep, rents. That’s what all of these assholes want. No more ownership. No more selling products. They keep the ownership and you rent the privilege to use their junky piles of shit. I’ll sooner walk everywhere than involve myself in such an agreement.
No one is bitching about being able to decide that you want a heated steering wheel. You can decide to install it on literally any car brand or model.
People are bitching about the hardware that they have paid for and they own being locked behind by a software paywall. This would cause a riot with practically any other consumer electronics. Imagine if the fingerprint scanner on your smartphone was an extra $50 to unlock? Or quick charge being an extra $75?
That would be the most anti-consumer horseshit we’ve seen, and that’s exactly what Tesla is doing.
Or not including a charger, or doing away with useful features like removable batteries or 1/8" Jack’s so you have to buy new earbuds… shit
Elon is pulling this shit because it will probably work
Also… what happens if the heater breaks? Are you still charged for fixing it or is that included in the subscription?
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Right? If the hardware is in the vehicle, there’s no additional cost for them to enable it on all vehicles. If they want to have a way to offer vehicles for cheaper to increase sales, they’re not saving any money by doing it the way they are. They’re just saving on not having to make multiple models. But if that’s the case, just give everyone the damn heated steering wheel if it’s installed in the car.
It’s not even extra to unlock in some cases. They want a monthly subscription. They want you to own nothing. They want you to “license” your car from them and then turn your shit off if you miss a payment.
It’s all rent seeking bullshit and I’ll ride the terrible public transit instead of buying another car if those are my options the next time I go to buy a car.
I’m not defending this practice (it’s gross), but
people and critics almost universally lovemany people and critics who actually own/drive Teslas love them.So, you’re kind of mischaracterizing them as “worse than other cars.”
edit: it’s unsurprising that this comment is downvoted in a thread hellbent on shitting on Tesla. I don’t know what I expected.
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Not sure where you get that from. Elon and Tesla cult members might have you think so but a Google search on Teslas reputation show differently. Consuser affairs showing about 60% positive.
https://www.consumeraffairs.com/automotive/tesla_motors.html?#sort=top_reviews&filter=1
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Maybe my opinion is dated/anecdotal.
My belief re: critics comes from early days of Tesla, when the concept of a fast ev was very foreign to most auto journalists. So, most of the reviews were something along the lines of “I wanted to hate this car, but goddamn if it isn’t faster than insert critic’s favorite sports car and way more useful too. I’m converted.”
Re: people in general, I’m basing it off of people I know who own them. That’s admittedly a very small sample size (~a dozen), but their opinions are the polar opposite of what you’ll find on random Internet forums. There’s definitely selection bias going on in both directions.
For what it’s worth, I’m very aware of the QA issues and no I don’t own a Tesla myself.
Most people that have purchased Teslas have already been invested and just about everything ever including gut feel tells you at that point that they’re not going to say it was a mistake to buy a thing they spent $50-100k on.
People don’t like admitting they were suckered, and certainly not to people they are trying to impress.
We have a Tesla and most owners love them because they’re good cars. Cost of ownership is next to nothing and our Model Y had next to no issues so far (scratch on seat when we picked it up which they replaced with a service appointed).
It costs less than $2 per 100 km to run while the prior car cost closer to $20 per $100 km in premium fuel. Also no oil changes or other significant maintenance (spark plugs, transmission oil, etc.) We save $3000 of gas per year and we’re in a luxurious/premium car. What I don’t understand is why anyone would buy a GLC/Q5/X3 over a Model Y. Who wants to spend $15k on gas in 5 years?
Universally loved? LMAO where the fuck are you hearing that? Teslas are known overpriced shitboxes.