Warner Bros. Discovery is feeling the effects of the Max merge.
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
Disney runs multiple brands. They ran family friendly films mostly under Disney and pg-13 type content under another (more complicated now after their buying spree).
Discovery absolutely should have done something similar. Show films intended for mature audiences under HBO. Run family friendly content under Discovery. Make them both under the same umbrella (HBO Discovery, perhaps). Create subscriptions for one or the other or both from the same app. But don’t throw away the HBO brand!
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Disney runs multiple brands. They ran family friendly films mostly under Disney and pg-13 type content under another (more complicated now after their buying spree).
Discovery absolutely should have done something similar. Show films intended for mature audiences under HBO. Run family friendly content under Discovery. Make them both under the same umbrella (HBO Discovery, perhaps). Create subscriptions for one or the other or both from the same app. But don’t throw away the HBO brand!