Testimony during Google’s antitrust case revealed that the company may be altering billions of queries a day to generate results that will get you to buy more stuff.
I’ve said (and read) it before: the concept of a great search engine is exactly at odds with advertising. A good search engine gives accurate results fast, while the purpose of advertising is to show users what advertisers pay to show them. In other words, it’s the difference between showing users what they want to see, versus showing users what advertisers want them to see.
Google knows that the more irrelevant results it returns, the longer you spend looking, which translates into more opportunities to show ads.
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I’ve said (and read) it before: the concept of a great search engine is exactly at odds with advertising. A good search engine gives accurate results fast, while the purpose of advertising is to show users what advertisers pay to show them. In other words, it’s the difference between showing users what they want to see, versus showing users what advertisers want them to see.
Google knows that the more irrelevant results it returns, the longer you spend looking, which translates into more opportunities to show ads.
If its free you are the product.