Apple held talks with DuckDuckGo to replace Alphabet's Google as the default search engine for the private mode on Apple's Safari browser, the Bloomberg News reported on Wednesday, citing people familiar with the discussions.
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
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Doesn’t Google pay billions to Apple for the top spot? Why would they want to lose that stream of free cash?
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.