The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
I look at FB less and less. I mostly use messenger to talk to people directly. Most of the feed is ads and the rest is pet photos, kids, pics of drinks/meals, memes, etc. Youtube has become an endless stream of auto insurance and grammarly ads.