Search engine results are getting worse, research confirms
www.theregister.com
external-link
'Search engines seem to lose the cat-and-mouse game that is SEO spam,' says study

Here’s my theory… Google wants to artificially fuck up it’s search functionality. It wants to offer good performance for a fee. And it’s going to be doing that by giving it’s own AI the correct filters while at the same time tripping every other AI capable of searching the net such that the other AI results become garbage and only the Google one works correctly. Anyway that’s my conspiracy theory, fuck Google with a bunch of sharp forks.

It’s much simpler than that. Google is an ad company, not a search company. SEO spam gives them ad clicks just the same as quality content, if not more so. As long as they don’t became bad enough that everybody switches to the competition, they simply don’t have to care.

@HessiaNerd@lemmy.world
link
fedilink
English
19M

SEO spam gives them ad clicks

It does? I thought the point of SEO was to show up in search results without having to pay for keyword placement.

@skarlow181@lemmy.world
link
fedilink
English
3
edit-2
9M

It’s not about the ads on Google.com, but the ads on the SEO sites themselves, those are also served by Google. Ever heard of DoubleClick? That’s also Google. If Google Search would give you good clean non-commercial sites without ads, they would lose money.

Create a post

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


  • 1 user online
  • 191 users / day
  • 586 users / week
  • 1.37K users / month
  • 4.49K users / 6 months
  • 1 subscriber
  • 7.41K Posts
  • 84.7K Comments
  • Modlog