Wendy’s will soon begin testing surge pricing | CNN Business
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The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

I could see something like this being useful if it was keyed to stock they needed to get rid of. Like they have extra chili or salads, so they temporarily drop in price. They would waste less food which would make them more money, but of course that’s not how it’s being used…

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