A new Windows 11 update is rolling out this week.

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

@Sanctus@lemmy.world
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How did the default attitude toward the user get so hostile? The amount of toggles you need to set just to have a smooth experience with minimal tracking is insane. The people in here defending it by the fact it can be disabled are missing the point: we shouldn’t have to deal with it in the first place.

@sudo42@lemmy.world
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This is a direct result of our Wall Street economy. Wall Street demands that each corporation’s stock price shall increase every quarter. No matter what. If that means the customer is unhappy or that a corporation must consume itself from within. Doesn’t matter.

@kevincox@lemmy.ml
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137M

Pretty simple. Stock go brrrr.

@tabular@lemmy.world
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removed by mod

@Sanctus@lemmy.world
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You don’t give up anything by sharing source code. If anything, you share your power with the world. All other perceived outcomes are attributes of capitalism baked into your thought pattern.

@chiliedogg@lemmy.world
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Fewer people are buying PCs now that Smartphones have replaced the need to have one for most uses, but Microsoft still has to make more money every quarter than the quarter before because the stock market doesn’t value stable profits.

@kalpol@lemmy.world
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MS doesn’t care about the desktop operating system except how can they control it like Apple and iphones. All the money is in O365 and Azure these days.

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