So now instead of “we have an algorithm to suggest what you might like” it’s turning into “you’ll watch what we tell you and like it, and good luck trying to find anything else”
Why do companies hype redesigns so much … I know it’s for stupid people to be impressed with. But ultimately it just created a new learning curve for long time users of the application.
Well, the UX Design Team has to justify their existence somehow. And if there’s one thing they’re good at, it’s wowing management with snazzy presentations.
Making a snazzy presentation about the necessary overhaul of the data structure of the ingest system architecture is also just generally harder then just showing a flashy, colorful click dummy of the new homepage.
Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
Maybe they can consider redesigning their monetization strategy, and figuring out the endless licensing issues, so people actually have something to watch, for the money they spend. It’s either that, or piracy
After Netflix started offering streaming, I stopped considering piracy as a worthwhile option. Now, it’s actually easier to pirate whatever the fuck you want to watch than figure out what streaming service it’s on, and which of your friends has the account you’re all sharing.
If you frequently watch this kind of stuff, your options are to either shuffle subs between 8 different platforms, or just get what you want from alternate sources. It’s always a service issue
Yeah… that was similar to my experience too. When I first got a Netflix sub, i was like okay, let’s see this movie then. Oh… not there. Next one then. Also not there. Maybe the other show? Not there either, but on Hulu. Except the paid plain on Hulu served me 16 unskippable ads, each over a minute long, all within the length of a 24 minute tv show episode. Immediately removed both subscriptions
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the search function is now hidden under six pages of Netflix exclusives and is pay-per-use
Not available anymore because we didn’t pay for licensing? Too bad, no refunds on your search.
So now instead of “we have an algorithm to suggest what you might like” it’s turning into “you’ll watch what we tell you and like it, and good luck trying to find anything else”
And then they’ll cancel anything they didn’t spam the front page with and blame it on low viewership
This also smells like “we’re shrinking our catalog and dont want you to notice it, so algorithm!”
Why do companies hype redesigns so much … I know it’s for stupid people to be impressed with. But ultimately it just created a new learning curve for long time users of the application.
Well, the UX Design Team has to justify their existence somehow. And if there’s one thing they’re good at, it’s wowing management with snazzy presentations.
Making a snazzy presentation about the necessary overhaul of the data structure of the ingest system architecture is also just generally harder then just showing a flashy, colorful click dummy of the new homepage.
It’s like rebrands.
Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
Maybe they can consider redesigning their monetization strategy, and figuring out the endless licensing issues, so people actually have something to watch, for the money they spend. It’s either that, or piracy
After Netflix started offering streaming, I stopped considering piracy as a worthwhile option. Now, it’s actually easier to pirate whatever the fuck you want to watch than figure out what streaming service it’s on, and which of your friends has the account you’re all sharing.
If you frequently watch this kind of stuff, your options are to either shuffle subs between 8 different platforms, or just get what you want from alternate sources. It’s always a service issue
Not even that for me; most of the random things I want to add to my “to watch” list aren’t even on a streaming service
Yeah… that was similar to my experience too. When I first got a Netflix sub, i was like okay, let’s see this movie then. Oh… not there. Next one then. Also not there. Maybe the other show? Not there either, but on Hulu. Except the paid plain on Hulu served me 16 unskippable ads, each over a minute long, all within the length of a 24 minute tv show episode. Immediately removed both subscriptions