A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.
“But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably
Knowing nothing about marketing, I figured that after threatening to sue his advertisers there would have been a full-stop on incoming customers and, at the least, a spending level freeze by existing customers.
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If you are wondering, some of the companies still advertising on Twitter are Samsung, State Farm, The Athletic, and DirecTV.
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
“But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably
Musk plans to sue advertisers planning to withdraw from x in record numbers.
That’ll surely fix it
I’d love to know the returns any of these companies are getting on advertising there… it was already pretty bleak before the takeover.
Wow, so brave. Why are they still there?
Knowing nothing about marketing, I figured that after threatening to sue his advertisers there would have been a full-stop on incoming customers and, at the least, a spending level freeze by existing customers.