SEO experts got very rich filling the web full of garbage. But are they to blame or is Google?
@imgprojts@lemmy.ml
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11Y

Pais Ajit? Pronounced “piece of shit”. He broke the Internet allowing some traffic to get faster speeds than other such that YouTube can be fast but if you serve your own it’s slow.

Obinice
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51Y

Before reading the article: Is it the right wing fascist nutjobs that have infected every platform and space, destroying everything in their wake slowly but surely over the past decade?

oh

@theluddite@lemmy.ml
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351Y

It’s not that this article is bad, but it is what frustrates me about tech journalism, and why I started writing about tech. None of these people have any idea how the internet actually works. They’ve never written a line of code, or set up a server, or published an app, or even done SEO, so they end up turning everything into a human interest piece, where they interview the people involved and some experts, but report it with that famous “view from nowhere.”

Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO.

Let me answer that definitively: it’s google, in multiple ways, one of which isn’t even search, which I know because I actually do make things on the internet. SEO people aren’t helping, for sure, but I’ve seen many journalists and others talk about how blogspam is the result of SEO, and maybe that’s the origin story, but at this point, it is actually the result of google’s monopoly on advertising, not search. I’ve posted this before on this community, but google forces you to turn your website into blogspam in order to monetize it. Cluttering the internet with bullshit content is their explicit content policy. It’s actually very direct and straightforward. It’s widely and openly discussed on internet forums about monetizing websites.

@thehatfox@lemmy.world
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51Y

Loading… if you can still see this message, this post probably doesn’t exist.

The link to your blog post seems to be broken.

@theluddite@lemmy.ml
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31Y

What client are you on? There’s a known bug in some lemmy clients that break some URLs.

If you paste the URL into a browser it should work fine: https://theluddite.org/#!post/google-ads

@Etterra@lemmy.world
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241Y

IMO the problem really took off when smart phones entered the equation. When any idiot can get online with almost zero barrier to entry, then every idiot will get online. It’s why I like Lemmy; it’s not popular and the difficulty to access it is marginally harder than Reddit’s.

Once the Internet was saturated with idiots then marketing and monetization followed along. Capitalism is seriously the 5th Horseman of the Apocalypse.

NielsBohron
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9
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1Y

I agree with everything you said, except I would argue that capitalism is the Sixth Horseman of the Apocalypse, seeing as one of the original four was already replaced during a translation. The original text were interpreted as “Conquest, War, Famine, and Death,” and the story I remember from my New Testament course in college was that in the early 1900’s, it was thought that Conquest was too similar to War, so they used one of the later passages that specified that the horsemen would bring death by “sword, famine, plague, and the wild beasts of the earth” to rebrand Conquest as Pestilence. In fact, now reading up on it from Wikipedia, apparently the first two horsemen were likely both supposed to represent war, with the white rider (Conquest) representing “righteous/justified war” and the red rider (War) supposed to represent “civil war,” which is interesting.

In fact, given how vaccines and modern medicine have dramatically lowered the death by infectious disease in the 20th century, it’s likely time for another rebranding (relevant xkcd), so I’d replace “pestilence” with “capitalism” or even “profit” if I were feeling flowery.

edit: Upon further reading, apparently the third horseman (Famine) could also be interpreted as a form of capitalistic excess, since it’s accompanied by a voice that describes rising market prices for staples such as bread and is carrying market scales. Traditionally, this is thought to indicate Famine as loaves of bread would be weighed during food shortages, but the accompanying voice seems to indicate that luxuries are still available, so I could easily make the argument that the passage is about the rich tending to their own needs while ignoring the needs of the poor (which sounds an awful lot like modern US politics/capitalism).

Edit 2: So I guess I’d rebrand all three of the riders preceding Death so that I’d interpret things as “Imperialism, Extremism, Capitalism, and Death,” or put a little more poetically, “Conquest, Discord, Avarice, and Death”

@shalafi@lemmy.world
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31Y

In Good Omens Pestilence has retired and Pollution took his place. And if you haven’t read it, it’s damned clever and funny.

NielsBohron
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21Y

I have read it, but I forgot about that detail until you reminded me. I probably have to reread now :)

paraphrand
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41Y

Those would be good App names. One is already taken…

I assume I’m just unaware of the others.

@crapwittyname@lemmy.ml
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31Y

Comments like this restore my faith in the internet

NielsBohron
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51Y

Haha, I’m just glad at least some people enjoy reading them, since I can’t help but write them (and listening to my endless digressions down Wikipedia rabbit holes is exhausting for my partner).

Boozilla
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61Y

I’ve been using Kagi and I like it. It’s not perfect. It’s not great. Hell, it might not even be good. But it’s better than Google. And I decided I wanted to support a search engine that does not depend on ad revenue.

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