I’d argue the opposite. People have been fed up with the mainstream platforms for a long time now. Now that we know how social media grew grassroots terrorism and that the platforms allowed it for ad clicks, I’d say it’s a good time to pivot away from the traditional models of the last 15-20 years, move away from the Facebooks and Twitters, and try something new.
Professionally, I lead a team of digital artists and oversee digital marketing efforts for a government client. The chaos and burning out of Twitter and Reddit has been a great time for my team as we’ve finally been given the latitude to do new work and build new strategies instead of just doing the same bullshit over and over. I’ve started enjoying work again and my team has been energized because everyday there’s something new to overcome. And because the social media ecosystem is so turbulent, it’s actually removing the pressure from us because our client understands that we are operating in new territory. Essentially, we are being allowed to fail in the pursuit of innovation.
I’m pumped to be a part of this evolving shift. There’s so much potential. Also, I’m selfishly enjoying watching these fucking assholes like Musk flail and burn through billions of dollars as a result of their hubris.
Dumping Twitter, to start. We’ve been able to finally get our client to try some new things using IG reels and YT shorts. We’ve also been able to grab their ear about Reddit, Lemmy, and Mastodon. While they’re not fully onboard yet with federated platforms, they’re interested, which is a huge step. We’ve also been pitching more proactive content and getting more support on strategy shifts to have a more conversational back-and-forth with the client’s audience. They used to prefer to get people off open comments and into private DMs. We have been pushing them to be more transparent and human with their direct engagement.
Mostly “Mastodon is too hard” is an excuse people make because they just don’t like it and/or dislike the Fediverse in general and don’t want people to move there.
I ‘interrogated’ a bunch of people complaining about Mastodon and it was pretty obvious that a lot of them either didn’t like the idea of Twitter replacements and/or were Elon Musk fanboys.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !technology@lemmy.world
This is a most excellent place for technology news and articles.
It’s a bad time for social media right now
And I’ve never felt better.
I’d argue the opposite. People have been fed up with the mainstream platforms for a long time now. Now that we know how social media grew grassroots terrorism and that the platforms allowed it for ad clicks, I’d say it’s a good time to pivot away from the traditional models of the last 15-20 years, move away from the Facebooks and Twitters, and try something new.
Professionally, I lead a team of digital artists and oversee digital marketing efforts for a government client. The chaos and burning out of Twitter and Reddit has been a great time for my team as we’ve finally been given the latitude to do new work and build new strategies instead of just doing the same bullshit over and over. I’ve started enjoying work again and my team has been energized because everyday there’s something new to overcome. And because the social media ecosystem is so turbulent, it’s actually removing the pressure from us because our client understands that we are operating in new territory. Essentially, we are being allowed to fail in the pursuit of innovation.
I’m pumped to be a part of this evolving shift. There’s so much potential. Also, I’m selfishly enjoying watching these fucking assholes like Musk flail and burn through billions of dollars as a result of their hubris.
Out of curiosity, what new things had your team been trying?
Dumping Twitter, to start. We’ve been able to finally get our client to try some new things using IG reels and YT shorts. We’ve also been able to grab their ear about Reddit, Lemmy, and Mastodon. While they’re not fully onboard yet with federated platforms, they’re interested, which is a huge step. We’ve also been pitching more proactive content and getting more support on strategy shifts to have a more conversational back-and-forth with the client’s audience. They used to prefer to get people off open comments and into private DMs. We have been pushing them to be more transparent and human with their direct engagement.
Twitter is dead much before elon turd bought it.
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I don’t even understand what’s difficult about mastodon or lemmy. Just pick a server forget about it and enjoy the better communities
Mostly “Mastodon is too hard” is an excuse people make because they just don’t like it and/or dislike the Fediverse in general and don’t want people to move there.
I ‘interrogated’ a bunch of people complaining about Mastodon and it was pretty obvious that a lot of them either didn’t like the idea of Twitter replacements and/or were Elon Musk fanboys.
Because it’s hard for non techie users to even understand what the word instance means. It’s not a concept you encounter in everyday life.
And then without a broad algorithm that curate your feed, most users get confused on how to manage their communities across the fediverse.
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Reddit - Shoots itself in the foot while decapitating the other because reasons
Twitter - Shoots itself in the foot and decapitates itself
Facebook/Instagram/Threads - Huge identity Crisis
Telegram - Sells itself out
What a world.