Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.
YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
We’re in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they’ve been using to control the bleeding to this point.
The internet has spent the last 20 years developing an economic model that’s quickly becoming unsustainable, and none of the big web companies seem to have been prepared.
I feel like that’s where it’s headed. Doesn’t matter what we’re talking about. A shining exception is private company Valve, which has proven time and again that it’s a model for how to treat customers.
Sigh. Yeah it’s not like I ever pause to look at a graph or something (/s). I already hate it on Chromecast because pausing brings up a big blur bar on a third of the screen.
I’ve had this for about a week or 2. Super annoying because you can’t continue the video by pressing the play/pause button, need to “Ok” the video window. Come on Google, you just bricked a button on your OWN OS. Awful.
Out of all the advertising they could do, at least this is somewhat unobtrusive. If they had this instead of preroll ads, I’d actually be okay with it.
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Soon testing new version that shows some of your video when you are allowed to pause your ad.
So they’ll stop injecting ads in the middle of videos at the worst possible times right?
…
So they’ll stop injecting ads… Right?
DRINK VERIFICATION CAN
Damn. YouTube is just SO desperate to squeeze every bit of ad revenue they can, wherever they can.
Remember when YouTube wasn’t riddled with pests? I remember… It was a pleasant experience.
When it was hemorrhaging money?
We’re in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they’ve been using to control the bleeding to this point.
The internet has spent the last 20 years developing an economic model that’s quickly becoming unsustainable, and none of the big web companies seem to have been prepared.
Capitalism in a nutshell
Ads are a way for corporations to steal your life from you, 60 seconds at a time.
They are a way of stealing your thoughts and your happiness. Ads are mental abuse. Always block them.
It’s also a way to pay for providing a service. We hate it, but short of everyone paying for YouTube, it’s how they make their money.
Now double dipping is where things get questionable. If you pay for a video service AND they run ads. /Ripley flaming eggsacs
It would be the last straw for me as a premium subscriber. Many of the channels i subscribe are putting their better content on nebula anyway.
I feel like that’s where it’s headed. Doesn’t matter what we’re talking about. A shining exception is private company Valve, which has proven time and again that it’s a model for how to treat customers.
Looks at pic in post…
…has some questions…
Sigh. Yeah it’s not like I ever pause to look at a graph or something (/s). I already hate it on Chromecast because pausing brings up a big blur bar on a third of the screen.
Can we have a YouTube competitor? Pretty please? 🥺
I’ve had this for about a week or 2. Super annoying because you can’t continue the video by pressing the play/pause button, need to “Ok” the video window. Come on Google, you just bricked a button on your OWN OS. Awful.
Out of all the advertising they could do, at least this is somewhat unobtrusive. If they had this instead of preroll ads, I’d actually be okay with it.
Depends how loud they are. I often pose to talk to someone in the room
Shoutout to a fellow Jimmy watcher lol
So youtube is now basically an advertisement channel with some user content in between.
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YouTube. Google. Alphabet.
FUCK. YOU.