The voice recognition system seems not to have recognised what customers were really ordering.
McDonald’s is removing artificial intelligence (AI) powered ordering technology from its drive-through restaurants in the US, after customers shared its comical mishaps online.
A trial of the system, which was developed by IBM and uses voice recognition software to process orders, was announced in 2019.
It has not proved entirely reliable, however, resulting in viral videos of bizarre misinterpreted orders ranging from bacon-topped ice cream to hundreds of dollars’ worth of chicken nuggets.
Apparently they don’t need him because Ronald was fired… Er, “retired,” in 2016.
The final vestige of the clown that I know of was his silhouette being used in the “throw this into a trash can and not on the damn ground” message on the bottom of their paper bags, but even that seems to be gone now.
That‘s what I was getting at actually. They rebranded when clown attacks went viral on the internet. The new image of the company and their now (in)famous jingle „I‘m lovin‘ it!“ was supposed to only launch in Germany for McCafés but promptly went global when they really needed a rebrand quick.
It’s like those self service kiosks they have. The first version was broken most of the time, but they got the bugs worked out and after that those kiosks were everywhere.
You can tell the exec who greenlit this was a boomer because they went with IBM.
An AI drive through was always going to be difficult. IBM simply isn’t the company that can do stuff like that anymore, and they haven’t been for decades at this point.
In one video, which has 30,000 views on TikTok, a young woman becomes increasingly exasperated as she attempts to convince the AI that she wants a caramel ice cream, only for it to add multiple stacks of butter to her order.
Lmao didn’t even know you could add butter to something at McDonald’s. If you can’t then it’s even funnier it decided that’s a thing.
I used this system more than I care to admit and never had significant problems with it. My biggest issue was when trying to modify an existing item on the ticket.
Wasn’t this just voice recognition for orders? We’ve been doing this for years without it being called AI, but I guess now the marketing people are in charge
That is then not a technology ready for mass use. That would be McDonalds paying IBM to let it beta test (or alpha test it seems) its software for them.
And the only way to check the order would be to listen to each order and confirm the order is correct - so totally duplicating the AI’s job. It then becomes “what’s the point” for McDonalds?
AI tools at present are broken and not fit for purpose.
And the only way to check the order would be to listen to each order and confirm the order is correct - so totally duplicating the AI’s job.
Lol, they do this already with humans, and have done so for more than a decade. Back when I worked in the MCD kitchen, wed always have someone with the drive thru headset on to hear what’s coming and to make sure the back drive drone wasn’t a complete moron (like the kid [hired before me] who in all seriousness asked me if there was bacon on a BLT, then completely missed the sarcasm in a drawn out “Noooooooo” and proceeded to tell the customer 🙄)
It’s because everyone is trying to use generic models for every task which is obviously terrible. If you create a custom, naroscope model, you can do some surprising things. But that takes knowledgeable employees, time, and money, none of which companies want to do. Train ann llm exclusively on recordings of drive-thru interactions and it would probably end up being quite good at it.
I mean it wouldn’t hurt to also use some microphones that don’t sound worse than Dollar Store Windows 98 white beige desktop microphone but that’s a different conversation
AI is a crapshoot, agree. But there has to be more testing before PR disasters like this happen. That isn’t “being my suppliers beta test”, rather sensible project managers not mindlessly putting it out there because the supplier said it worked. Now people are laughing at McDonald’s on top of their cost saving operations being delayed. But I agree overall that AI sucks to replace humans. I’m just criticizing McDonald’s jumping the gun
…which is why I park first at the chain before I order. You right its a liability, but they’re gonna run out of options if they can’t afford someone to run the speaker, be it AI, someone in a call center, or the restaurant.
Are they also going to remove the human order takers due to number of errors or…. Because they never get shit right, then I correct them, then the kitchen kids get it wrong, occasionally i go back around to ask for it as I ordered, and sometimes the second time around it’s correct
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Bubble burst?
Who needs Ronald McDonald when you have managers like them?
The McDonalds managers are nothing like Ronald McDonald. Ronald brings people smiles. Mcdonalds managers bring people sadness.
Both are clowns and bring people nightmares.
Apparently they don’t need him because Ronald was fired… Er, “retired,” in 2016.
The final vestige of the clown that I know of was his silhouette being used in the “throw this into a trash can and not on the damn ground” message on the bottom of their paper bags, but even that seems to be gone now.
That‘s what I was getting at actually. They rebranded when clown attacks went viral on the internet. The new image of the company and their now (in)famous jingle „I‘m lovin‘ it!“ was supposed to only launch in Germany for McCafés but promptly went global when they really needed a rebrand quick.
It’s like those self service kiosks they have. The first version was broken most of the time, but they got the bugs worked out and after that those kiosks were everywhere.
You can tell the exec who greenlit this was a boomer because they went with IBM.
An AI drive through was always going to be difficult. IBM simply isn’t the company that can do stuff like that anymore, and they haven’t been for decades at this point.
Lmao didn’t even know you could add butter to something at McDonald’s. If you can’t then it’s even funnier it decided that’s a thing.
Should have gone with the real AI solution: Actually Indian
I used this system more than I care to admit and never had significant problems with it. My biggest issue was when trying to modify an existing item on the ticket.
slaps own cheek
NAW!!
I use the app to order then they bring it out to my car. No need to deal with people, fake or not.
Wasn’t this just voice recognition for orders? We’ve been doing this for years without it being called AI, but I guess now the marketing people are in charge
A computer: does anything.
Tech journalists: is this AI?
Voice recognition is “AI“*, it even uses the same technical architecture as the most popular applications of AI - Artificial neural networks.
* - depending on the definition of course.
It’s more than voice recognition, since it must also parse a wide variety of sentence structure into a discreet order, as well as answer questions.
Here’s what you do: You have the AI take the order, but the human checks each item. They’ll have enough time to work out the kinks
That is then not a technology ready for mass use. That would be McDonalds paying IBM to let it beta test (or alpha test it seems) its software for them.
And the only way to check the order would be to listen to each order and confirm the order is correct - so totally duplicating the AI’s job. It then becomes “what’s the point” for McDonalds?
AI tools at present are broken and not fit for purpose.
Lol, they do this already with humans, and have done so for more than a decade. Back when I worked in the MCD kitchen, wed always have someone with the drive thru headset on to hear what’s coming and to make sure the back drive drone wasn’t a complete moron (like the kid [hired before me] who in all seriousness asked me if there was bacon on a BLT, then completely missed the sarcasm in a drawn out “Noooooooo” and proceeded to tell the customer 🙄)
It’s because everyone is trying to use generic models for every task which is obviously terrible. If you create a custom, naroscope model, you can do some surprising things. But that takes knowledgeable employees, time, and money, none of which companies want to do. Train ann llm exclusively on recordings of drive-thru interactions and it would probably end up being quite good at it.
I mean it wouldn’t hurt to also use some microphones that don’t sound worse than Dollar Store Windows 98 white beige desktop microphone but that’s a different conversation
AI is a crapshoot, agree. But there has to be more testing before PR disasters like this happen. That isn’t “being my suppliers beta test”, rather sensible project managers not mindlessly putting it out there because the supplier said it worked. Now people are laughing at McDonald’s on top of their cost saving operations being delayed. But I agree overall that AI sucks to replace humans. I’m just criticizing McDonald’s jumping the gun
Wouldn’t it make more sense to just drop the speakers and make them use mobile apps only?
No, that would involve telling people to use a cellphone in a running car. Massive liability
…which is why I park first at the chain before I order. You right its a liability, but they’re gonna run out of options if they can’t afford someone to run the speaker, be it AI, someone in a call center, or the restaurant.
Why would they not be able to afford someone…? And run out of “options”…?
Ah yes, give me more companies using AI, trying to replace their employees and then realizing it doesn’t work
How come Walmart gets shit for self checkout but McDonald’s doesn’t get absolutely fucking roasted for Ai
Are they also going to remove the human order takers due to number of errors or…. Because they never get shit right, then I correct them, then the kitchen kids get it wrong, occasionally i go back around to ask for it as I ordered, and sometimes the second time around it’s correct
Turns out customers weren’t ordering the McDeadly neurotoxin