Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

Who are these 50% of Aussies who think we need more locally produced content on streaming services? Our content sucks, who’s actually watching these Aussie dramas / series

I liked The Almighty Johnsons quite a bit

@Ryumast3r@lemmy.world
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51Y

Australian taskmaster is a treasure and there’s nothing you can say to convince me otherwise.

US resident here. I absolutely loved Glitch. The first season anyway

@synicalx1@sopuli.xyz
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4
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1Y

Modern Aussie dramas kinda suck, but for comedy we’ve made some absolute gems in the past like Rake, Kath and Kim, and All Aussie Adventures.

Also back in th day we made some solid dramas like Underbelly, and All Saints.

@Copernican@lemmy.world
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21Y

The Kettering Incident was great.

My wife from the USA loves Aussie drama series

Fat Tony
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91Y

According to the chart it’s a loss of 3% of their total subscriber base. I highley doubt Netflix will bat an eye.

1bluepixel
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2031Y

This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.

I hate to say it, but the crackdown worked exactly as intended.

https://www.bbc.com/news/business-66240390

UltraMagnus0001
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21Y

the ad supported subscription cost less, so I wonder if they are still making as much money

Jo Miran
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5
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1Y

I live in multiple places with each stay lasting about three months. So far Netflix has not given me shit about it. It just asks me if I want to movey home address. As long as it continues to let me move around, we’re cool. The moment it decides that I have to open a separate account per home, I am out. I watch Paramount+ the most anyway.

EDIT: Honestly, the real conversation should be how mid Netflix original content is most of the time. Their best shit is stuff they import.

@microphone900@lemmy.ml
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41Y

I have a similar lifestyle thanks to work and Netflix did exactly what will make you cancel. Whatever you do, don’t set it up on your home smart TV because that’s the thing that screwed up my account. Suddenly, I had to create new accounts for every random hotel I was living in for months at a time or go home every 30 days to reconnect to my home WiFi. I cancelled as soon as the account I paid for, that I didn’t share outside my household suddenly stopped working. As an aside, I wonder how this effects other traveling people: truckers, military families, traveling nurses, or air crew.

@HughJanus@lemmy.ml
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I hate to say it, but the crackdown worked exactly as intended.

Of course it did. Why wouldn’t it? It’s not like anyone is thinking “oh my grandson’s friend can’t use my account for free anymore, I’m going to cancel my subscription now!”. All while Netflix is dramatically reducing their server load costs.

FartsWithAnAccent
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9
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1Y

“Yes, I’d love to pay even more money for even shittier service. Thank you!”

-People apparently

Bri Guy
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21Y

wow, surprising in a way but i guess people just want easy access to content to binge

Cable cost hundreds and still had ads, people won’t give a fuck over 20$ if that means relative ease of watching season 57 of Big Mouth

@money_loo@lemmy.world
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21Y

The only people down voting this are people who haven’t been on cable in years and have no idea how bad it is.

bean
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1Y

Maybe. It’s just the start right? How many will keep those subscriptions? What about when they raise costs again? I’ve had a Netflix account for a really really long time. I was even grandfathered into a plan at one point. Eventually was forced into coughing up more and more money, getting less and less for it. It wasn’t just the password sharing. It was the way they keep running their business, and how it’s going across the whole streaming system. I cancelled my service a few days ago after over a decade of service.

On top of this all: 🤬 ads. I’m so sick of being bombarded literally everywhere. From Products I buy and bring home, to being outside of the house. I’m sick of being a cash cow and getting ’trickle down’ wages and dealing with inflation. So yeah. 🖕 Netflix.

Every time Netflix was in the front page of reddit, I’d check my Netflix stock.

My Netflix stock keeps increasing. The first so called “massive exodus” took it from $140 to $220. It’s currently over $400.

So… Yeah.

@Magister@lemmy.world
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11Y

Yes, and Disney+ said they will do the same

@Foam3477@lemmy.world
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I am now happily sailing the seas. Guess who is the one that makes the content readily available

@CMDR_Horn@lemmy.ml
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21Y

Even with Netflix losing 200k in Australia, I’m sure with data/infra costs they still came out on top

I feel much superiority for never having a netflix account

me every time conversations about Twitter come up

@Shanedino@lemmy.world
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11Y

My stolen Netflix still works on mobile and desktop. My main use case so the crackdown didn’t really affect me.

@Arethusa@lemmy.world
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11Y

It’s become apparent that Netflix has been rolling out these changes gradually over the past couple of years to avoid a high volume outcry. They are aiming for a trickle here and trickle there.

Searches for “this account cannot be used in this location” + “Netflix” shows the same story. People run into blocks that didn’t exist when they traveled or used Netflix away from home.

Many subscribers haven’t experienced this yet and so try to explain it away as an anomaly making those who have experienced it question themselves. And there are the shills online, on Reddit for example, trying to play it off as subscribers being angry about nothing and/or trying to take advantage of lower Netflix fees in other regions. That doesn’t explain North American users paying over $16 being blocked from using their accounts while abroad. Netflix customer service response is consistent in its inanity and gaslighting.

This is not “working.” Netflix revenue is decreasing year on year, quarter on quarter. They are replacing subscribers who pay $16 - $20 in North America etc with subscribers paying as low as or lower than $10 in other countries. It defeats their greedy purpose to replace 1 person paying $20 with 2 paying $10. They are not “forcing” anyone to subscribe at the $16 - $20 level because they were locked out based on location. Rather they are leaving a bad taste in the mouth of subscribers and losing them in the process.

Netflix’s audacious ludicrous stance is that they are entitled to money from people who share accounts with friends and family. They imagine this money will materialize for them once they put these measures in place. It’s obvious that is not happening.

Netflix has decided a death spiral is preferable to providing service that subscribers want. How long before revenue growth is 0% and then negative. That’s the trend. That’s where they’re headed. I can’t wait🫸🫷.

The “this account cannot be used in this location” error hit me this week after using Netflix for more than 10 years. Customer service was very interested in telling me to get prepaid cards and phones to re-subscribe to my account versus being able to use my North American payment method and billing info while traveling.

Fuck Netflix. How dare they? They are not food and water or a roof overhead. They are not entitled to details of my location or traveling habits. They are simply entertainment. They were the only streaming service I kept up consistently month to month almost like cable. That is the reality that Netflix will face. People will subscribe for a month to binge a show and then cancel once that month is done. They’re destroying a selling point that made them better than Hulu or any other streamer not available internationally.

Netflix sent their last DVD this week. Soon enough Netflix may return to DVDs when they’ve run their business into the ground and the only interest people have will be to purchase Stranger Things or The Witcher to watch on their DVD players and game consoles away from subscription.

@iforgotmyinstance@lemmy.world
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1Y

I used to use my dad’s account. Now I just don’t use Netflix. So far im not missing much.

@CluckN@lemmy.world
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141Y

I also use your Dad’s account tell him to stop messing up my Cuties re-watch.

@Jaeger86@lemmy.world
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61Y

Which episode were we on?

People with android box-, Try streamio with torrentio

@JoJoGAH@lemmy.world
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161Y

Aye, I left when they started up their bs in Canada. I will very grudgingly turn it on once Three Body Problem is out and then turn it right back off. Or even, if I can buy TBP from another streamer or DVD , I’ll wait and do that. This greedy crap from Netflix is personal to me. So sick of greed.

It’s not even greed. It’s horrible mismanagement. They dug themselves a whole bunch of financial holes based on a false belief that they could continue seeing the same subscription growth without stopping to consider the possibility that there was a point at which they would inevitably plateau. And now they are scrambling to find ways to make up the shortfalls in their goals now that the plateau is in sight. Some genius executive thought cracking down on shared accounts would fix that. 😂

@JoJoGAH@lemmy.world
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41Y

Idk , I mean… unsustainable growth , to me, that’s the same thing as greed.

Piracy is a right.

Prethoryn Overmind
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-31Y

Legally, it is not, but I get your sentiment.

I would like to say piracy against the big guy also hurts the little guy making the content you like.

I am all for pirating that scientific journal and that college book but there is a reason writers, artists, and the people making a shit amount of money for the work they put into the things we love.

I won’t support something that hurts a regular person giving me the things I like to watch, but I get your sentiment.

@JamesFire@lemmy.world
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41Y

removed by mod

ensignrolaren
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281Y

I canceled as soon as they said they were going to be cracking down, months ago. I pay for 4 screens, and on principle, I want to be allowed to use them without being nagged or scolded or banned. So if they don’t want my business on those terms, there are plenty of other streaming services with just as much content I like.

@calypsopub@lemmy.world
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21Y

Same here. I was paying for four accounts, and it shouldn’t matter where they’re logged in. I haven’t missed it at all

@ohlaph@lemmy.world
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61Y

I cancelled too. Been wanting to for a while and this was the push I needed.

@Clbull@lemmy.world
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111Y

200,000 users is like a piss in the ocean for Netflix, especially when every other major streaming platform is also hiking prices, introducing ads and cracking down on account sharing.

We are still far from the days of cable.

NιƙƙιDιɱҽʂ
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91Y

The significance of this, in my opinion, isn’t that Netflix lost 200,000 users in Australia, but that for the first time Netflix has seen a decline of users in Australia. No more line goes up, oh no!

Either way, this is probably less from password crackdowns, more people jumping to alternative streaming platforms.

@Snapz@lemmy.world
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51Y

Who does your post serve? It’s definitely meaningful, especially inn a relatively smaller population like Australia.

Your post smells like piss.

@Fedizen@lemmy.world
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41Y

you ever talk to somebody who bought like 100 dollars of stock in a company? Not saying I know exactly what kind of piss this is, but I suspect this is the most common type of piss.

I had a friend who had been given microsoft stock in the 90s and he could not say anything negative about it.

@heartsofwar@lemmy.world
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1Y

deleted by creator

Prethoryn Overmind
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51Y

Didn’t Netflix gain more subs after the change before they lost them? Also, 200,000 is a small number, IMO.

dantheclamman
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41Y

This is for Australia. Unfortunately, last I read, you’re right about it helping their numbers globally, to the extent that Disney is looking into cracking down on sharing too. I did not get my own subscription. Most of their shows are dull to me, and the ones that I like often get canceled.

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