Apple Cancels Work on Electric Car, Shifts Team to Generative AI
www.bloomberg.com
external-link
Apple Inc. is canceling a decade-long effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
@mvirts@lemmy.world
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Thank glob, the only apple mobile i want to see is lowly worm’s

circuitfarmer
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I think all those dongles hanging off the car would have been a problem anyway

We put the charging port underneath the car!

circuitfarmer
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Lightning (in the US; USB-C in the EU)

Maybe they relized rhat they cannot trademark the itire and remotely lock it, and sell it for 20 times the price of a regular tire.

@Aolley@lemmy.world
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Did they even contribute any meaningful technology discoveries or anything in the field?

@badaboomxx@lemmy.world
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Well, they do what every company wants, charge way more for their hardware, and still getting away with their bad practices.

I really feel for the engineers and devs who don’t get to see their project released into the world. Especially after so much effort.

After all the layoffs in the tech sector, it’s doubtful it were even the original engineers working on the project.

Mayor Poopington
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I guess we will never see an electric car with the charging port on the bottom

I know this is a joke about the stupid Apple mouse, but a car with a bottom (and normal) charging port would be pretty cool. Imagine just pulling into your garage and a giant MagSafe charger snaps to the bottom of your car. (Yes, I know this is unreasonable with current technology due to poor energy efficiency)

I haven’t looked at the bottom of my car in a while, but judging by the amount of dust, mud and ice I see everywhere else, the bottom probably isn’t very clean. During January the ice coating got so thick that I had trouble opening the back doors. Makes me wonder how the charging port would handle that.

@echo64@lemmy.world
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This is layoffs.

Did you read the article? Says they’re going to work on AI

@echo64@lemmy.world
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Five people out of hundreds will yes.

This is layoffs.

Dog
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lol

hamid
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Apple was hoping to white label a Chinese ev and slap an iPad in it but the trade war is too hot now for them to deliver.

Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.

@lemmy_user_838586@lemmy.ml
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deleted by creator

@cm0002@lemmy.world
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“Base model is this, but if you want seat heaters that’s another $8,000$10,000, if you want lane assist, that’s another $5,000 $25,000 and requires a 512GB storage bump for $2,000”

Ftfy to more realistic numbers

@joneskind@lemmy.world
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TBF This is how luxury car manufacturers sell their options. Always have been.

Space Karen sells his false self-driving option for €7500 as a software option.

Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.

To be clear, I don’t think anyone is arguing that options should not cost money. We’re arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.

Exactly. At a certain point luxury features stopped becoming standard and that’s associated with them being cheaper to install in every car but them deciding to sell it anyway

Genuinely, this is the best news I’ve heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.

@Raxiel@lemmy.world
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Aww and I was looking forward to a chipped windscreen requiring the replacement of the entire cabin, unless the car had ever been in the rain, in which case fuck you buy a new one.

That’s a Rivian.

Maybe the i-bike is more appleish? Imagine this, it’s a bike like other bikes, but you only need to pedal with one leg, and if you turn the pedal, the whole bike turns. Tilt it back to stop. Sure, you may look fucking stupid running around with only one pedal while your other leg does nothing at all. That’s it. Oh, and it’s white and smooth in gorme plastic-like design. You can charge your bike but you must remove the seat and turn it upside down using our special turning device since it’s 700lbs.

@erwan@lemmy.ml
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Also you can only use it on roads built by Apple!

It’s a special magnetic stripe road that illuminates the Logo properly…can you use it on regular asphalt? Nope! Why? Oh apple has looked into it and it is very challenging but they will work with authorities to see if it can be accomplished.

@suction@lemmy.world
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removed by mod

@Nudding@lemmy.world
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Swing and a miss

@Raiderkev@lemmy.world
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Designed by Apple in Cupertino, made in China

Hey! It has a breathalyzer integrated into the…what, why do you need a butt breathalyzer? Oh…

@Gigan@lemmy.world
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That’s disappointing. I hate apple, but I’d love to see more competition in the EV market

@Beardwin@lemmy.world
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More? 22 brands released EVs last year alone. There are a LOT of options out there, with more to come. Apple would have been like, the 4,000th entrant in this market.

@ceiphas@lemmy.world
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But their Cars would Cost ten Times as much and still there would be someone cultists defending the price

@morrowind@lemmy.ml
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lmaoooo, I’ve been saying for years there’s no way in heaven or hell apple is making a car, and now look what happens

@AA5B@lemmy.world
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I have to say that I’m still not convinced they were. It’s just so far from their core business I don’t see how it ever could have been real

@morrowind@lemmy.ml
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They approached several car makers at one point, but were rejected when the car makers heard their terms

This is good news for everyone else

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